Four Common Web Design Mistakes That Are Scaring Away Your Customers

Your website is your online shop window and brand ambassador. In a physical shop, if people mistrust your brand, staff or business, they are not going to buy unless they have no option. Likewise, people must trust your website in order to make a purchase. So, are you curious what possible things about your website could scare away your potential buyers?


Four Advantages of Getting SEO Services for Your Business in Alberta

In modern business, online marketing is exceptionally important if you want to run a successful venture. One of the central tactics shared by all prominent online businesses is good SEO, which can help your company’s name appear higher in search results than what would traditionally be possible. SEO services, such as Branding First Inc., should be one of the first ports of call for any business in Alberta, whether you’re just setting up or are well-established, and want to stay competitive with modern businesses.

Expanding Marketing in Alberta: Beware When Going for a New Niche

All businesses dream about expanding their reach and market shares. Most companies would prefer to take customers from their competitors, and in an ideal world, that is the most productive route to take. On the other hand, some would rather invest in winning over demographics that are not usually interested in their products. This is far from a fruitless endeavor as it can work to great effect. For example, the My Little Pony brand broke through to young men and created the so-called “Bronies” craze. Still, winning over demographics that are not generally interested in the product can be very difficult. What does this mean for companies in Alberta that try to expand their reach by marketing to new niches?

Marketing in Alberta: Will Laddering Help a Company Create a Good USP?

Many marketing companies, whether in Red Deer or elsewhere, use a range of techniques to attract new customers, gain new leads, promote brands, and disseminate brand principles. All of this effort is focused on a certain segment of the population that is known as the target audience or target consumer. These are the people that are most likely to want or need the products or services to be offered, as well as the ones most likely to purchase said products or services.